Resources

These videos will give you an introduction to some of the key concepts underlying the Expert Fundraising methodology.

Message: Crafting your Story and Tools

In this video, Alex talks about the importance of a clear and powerful narrative in fundraising, and offers a tool for how to craft your narrative.

In this clip from a recent workshop, Alex goes into the power of a donor engagement deck, and gives some tips on how to enhance yours.

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Messenger: Embodying your Story

In this video Alex talks about the important of practicing embodiment so that you can become an expert messenger.

In this video Alex talks about truly meeting a donor where they are and honoring their passions as a way to build trust and alignment

In this video Alex talks about the importance of examining your challenges and roadblocks in order to learn from them and continue to grow as a fundraiser.

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Machine: Making Asks and Connecting with Donors

In this video Alex talks about meeting a donor in their authentic commitment, and exploring how that may, or may not, be aligned with your organization.

In this video , Alex talks about pivoting when you receive a "no" to an ask, and some of the follow up questions you can ask yourself, or even possibly the donor, to continue the conversation.

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